domino’s artisan pizza discontinued?

A couple months back, Dominos announced its new line of “Artisan” pizzas. Now, Dominos freely admits that theyre not artisans. It says so right there on the box. (Then, confusingly in small print, it also says that they might be artisans). They also promise that every single Artisan pizza box will be signed by the employee who made it. Mine came blank.

Well first off, the shape. Theyre rectangular, and in early advertisements they claimed to be rolled out by a rolling pin, but their irregular shape sure looked hand-stretched to me. I imagined this wouldnt translate into any discernible difference in how they taste, but I was actually pleasantly surprised by the crust. Whether its the rolling pins or them simply using less dough, its significantly thinner than the standard puffy, doughy Dominos crust.

Speaking of that undercarriage, the other significant difference in crust is that theres no cornmeal on this one. Unfortunately, I dont think theyre free-stretching in flour. It looks like these crusts are stretched out onto an oiled baking sheet (you can tell by the bubble structure underneath), so rather than getting the nice dry, crunchy crust of good bread (or good NY or Neapolitan pizza), you get more of an oily, crispy crust, similar in texture to say, Greek Pizza, or the slices they make at the 99¢ shops in NYC.

Further improvement: It seems like they dont brush the crusts on these guys with the herb/garlic/fake butter stuff they put on their regular pies, which is very good news indeed. My pie even showed a few bubbles here and there and a bit of light charring. It actually tastes like real pizza crust!

Now the bad news: There are three different pie options available. Spinach & Feta comes with an Alfredo-style sauce, the “Tuscan” Salami & Roasted Veggie comes with a plain white sauce, while the Italian Sausage & Pepper Trio is the only one that features a tomato sauce. Its their normal “Robust Inspired Tomato Sauce,” which is still too overcoooked, over-herbed, and over-sweetened.

I havent had a chance to taste the first two yet, but the sausage and pepper version was uninspired as far as toppings go. Their sausage is low-quality with the texture of meatloaf, and while the peppers are fine (I especially like the banana peppers), the “Parmesan-Asiago” cheese is dry and tastes like the kind from the green can. A dusting of dried oregano at the end does little except add some dustiness to the flavor.

Funny thing is, near where I live theres pretty much no good delivery pizza (and yep, thats in NYC no less)—the regular Dominos pies are pretty close to the best thing in the neighborhood. These new Artisan pies might actually push Dominos over the edge into the best thing around. I just wish that theyd let you choose your own toppings.

How Dominos solved their BAD PIZZA problem | C-Suite Talk | ENDEVR Documentary

Domino’s New Artisan Pizza: Better Crust, Toppings Still Need Work

Speaking of that undercarriage, the other significant difference in crust is that theres no cornmeal on this one. Unfortunately, I dont think theyre free-stretching in flour. It looks like these crusts are stretched out onto an oiled baking sheet (you can tell by the bubble structure underneath), so rather than getting the nice dry, crunchy crust of good bread (or good NY or Neapolitan pizza), you get more of an oily, crispy crust, similar in texture to say, Greek Pizza, or the slices they make at the 99¢ shops in NYC.

I havent had a chance to taste the first two yet, but the sausage and pepper version was uninspired as far as toppings go. Their sausage is low-quality with the texture of meatloaf, and while the peppers are fine (I especially like the banana peppers), the “Parmesan-Asiago” cheese is dry and tastes like the kind from the green can. A dusting of dried oregano at the end does little except add some dustiness to the flavor.

A couple months back, Dominos announced its new line of “Artisan” pizzas. Now, Dominos freely admits that theyre not artisans. It says so right there on the box. (Then, confusingly in small print, it also says that they might be artisans). They also promise that every single Artisan pizza box will be signed by the employee who made it. Mine came blank.

Now the bad news: There are three different pie options available. Spinach & Feta comes with an Alfredo-style sauce, the “Tuscan” Salami & Roasted Veggie comes with a plain white sauce, while the Italian Sausage & Pepper Trio is the only one that features a tomato sauce. Its their normal “Robust Inspired Tomato Sauce,” which is still too overcoooked, over-herbed, and over-sweetened.

Funny thing is, near where I live theres pretty much no good delivery pizza (and yep, thats in NYC no less)—the regular Dominos pies are pretty close to the best thing in the neighborhood. These new Artisan pies might actually push Dominos over the edge into the best thing around. I just wish that theyd let you choose your own toppings.

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